Full‑service tournament broadcasting
Schray Media has broadcast dozens of collegiate tournaments across the Appalachian Athletic Conference and other conferences. Our coverage of the AAC Baseball Tournament in Kingsport included every pitch streamed live and free across SESN and NSBN, with simulcasts to the AAC Digital Network and select terrestrial partners. Similar coverage of the AAC Men’s Volleyball and Women’s Basketball Tournaments delivered multi-day schedules, seeded matchups, and real-time commentary throughout the events.
Events can be produced either as white-label broadcasts or under the SESN/ NSBN brands. White-label broadcasts allow conferences, leagues, and institutions to use our production team and technology while maintaining their own branding and identity, making it ideal for organizations that want to control the full brand experience. SESN or NSBN branded broadcasts leverage our existing networks and audiences to increase exposure, with promotion handled across our websites, social media channels, and streaming platforms.
Our services include full multi-camera production with professional commentators and sideline reporting, custom broadcast graphics with sponsor integrations and scoreboard overlays, and real-time distribution across multiple platforms including YouTube, Fire TV, Roku, Twitch, and local television partners, with archived replays available on demand. We also coordinate event scheduling and promotion across network channels and can integrate ticketing promotions and live on-screen sponsor activations during the broadcast.
Schray Media also works with host cities and tourism partners to promote the local community during events. Broadcasts can feature segments highlighting local restaurants, hotels, and attractions, creating additional sponsorship opportunities while encouraging tourism and economic engagement around the event. Past events have demonstrated the impact of this approach, with tournaments drawing significant online viewership and providing measurable promotional value for both the host city and participating institutions.
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